Although lockdown has restricted us, it’s challenged industries to rethink how they engage with their customers. Every sector has had to become innovative and adaptable. None more so than real estate.
We have been working alongside clients in the built environment sector to create memorable experiences for their customers, without them having to leave their homes.
Using CGI, film and immersive tech, we have been able to build bridges between present realities and future possibilities for our clients:
Urban Splash is one such company that we’ve been working with to create compelling experiences for their customers. Working with their team we have developed an online design tool that allows home buyers to design their future home to their own specification.
The House configurator heralds a new era in the way homes are designed and bought, paving the way for mass audiences to design and own their perfect home, something usually reserved for those who have the means to self-build.
The next-generation design tool is an industry first and uses the latest gaming and cloud computing technologies so that buyers can create an immersive, 3D model of their future home.
The configurator uses innovative pixel streaming technology that until now, has only been employed by car manufacturers and has never before been used in the homes market. This latest technology allows for a much more detailed experience, without slowing down buyers’ computers, meaning it is compatible with all home devices and is therefore accessible and inclusive to everyone.