By Mark Lee

We have seen a dramatic change in the way we live and work in the past couple of months. 

Businesses have had to quickly adapt and most have embraced the benefits of technology more than ever before in a bid to stay ahead of their competitors.

Although lockdown has restricted us, it’s challenged industries to rethink how they engage with their customers. Every sector has had to become innovative and adaptable. None more so than real estate.

We have been working alongside clients in the built environment sector to create memorable experiences for their customers, without them having to leave their homes.

Using CGI, film and immersive tech, we have been able to build bridges between present realities and future possibilities for our clients:


Urban Splash Configurator

Urban Splash is one such company that we’ve been working with to create compelling experiences for their customers. Working with their team we have developed an online design tool that allows home buyers to design their future home to their own specification.

The House configurator heralds a new era in the way homes are designed and bought, paving the way for mass audiences to design and own their perfect home, something usually reserved for those who have the means to self-build.

The next-generation design tool is an industry first and uses the latest gaming and cloud computing technologies so that buyers can create an immersive, 3D model of their future home. 

The configurator uses innovative pixel streaming technology that until now, has only been employed by car manufacturers and has never before been used in the homes market. This latest technology allows for a much more detailed experience, without slowing down buyers’ computers, meaning it is compatible with all home devices and is therefore accessible and inclusive to everyone.


Urban Splash Virtual Viewings Platform

Together we’ve developed a virtual viewings platform for Urban Splash– something which allows customers to view new homes and communities without leaving their own front door.

We’ve created a series of beautiful new images showing the best of the House by Urban Splash Town House homes. Virtual viewings are the perfect way to show those off to buyers – arguably customers are seeing more now than they would in a show home.

Our 360° images enable the viewer to turn the camera around to see the entire space from a fixed point. This creates a better feeling of scale and works particularly well when viewing with devices such as iPads, or in stereoscopic with Virtual Reality headsets.

Our ethos is that by using creativity and technology, we can take advantage of assets we've already developed for Urban Splash, and create new ways to explore spaces and rethink how they engage with their customers.

We've done this with our explorable scenes, by combining images together so that the viewer can move through the space. Explorable scenes provide a great opportunity for the user to experience what a space is really like, moving around it at will. 



Canary Wharf 3D Map

Working with the team at Canary Wharf Group plc we’ve created a 3D  interactive map so that people from across the world could experience the space online.

Canary Wharf started as a commercial development centre, to rival the City and has since evolved into ‘the place for truly living London’. Canary Wharf has over 300 shops, cafes, bars and restaurants, a year-round events programme, one of London’s biggest roof gardens and an award-winning, free-to-visit, public art collection. They encourage residents to stroll, shop, sip, savour, stretch, socialise and make Canary Wharf your own.

Canary Wharf has it all, but how can new investors, and potential residents really get a feel for the place, if they can’t explore it on foot?

To give customers new ways to connect, to explore and reach out, we have developed an alternative to exploring the CWG estate in person - an interactive online 3D map.

From bird’s-eye views to street level CG images and photos, the map vividly captures the detail and feeling of being in a space that’s part vision and part reality - allowing the user to take control with a more memorable experience.

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